Content Marketing 201: How to Find the Topics, Formats and Collaborators That Win Traffic and Leads

November 10, 2016

Andy Crestodina, Strategic Director, Orbit MediaWebinar recording
from November 17, 2016

Speaker:
Andy Crestodina, Strategic Director, Orbit Media

Watch the webinar recording

You're blogging, sharing and eating your vegetables, but traffic is flat and leads are down.

It's time to move beyond the basics and amp up your results with advanced content marketing. This session covers blog optimization for experienced bloggers, including the specific tactics for higher rankings, email list growth and guest blogging. This session is the proverbial knowledge bomb of practical content marketing advice.

Examples include actions and outcomes from B2B service companies with 2-5 years of experience in lead generation and content marketing.

Key takeaways for participants:

  • Blog optimization for both traffic and conversions
  • How to find collaborators who will push up quality and traffic
  • Go beyond the keyword and target broader topics for higher rankings
  • Targeted sharing on social media

Watch the webinar recording

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