The Storyteller's Competitive Advantage: 3 Keys to Winning Hearts and Minds

April 26, 2016

Carmine Gallo, Communication ExpertWebinar recording from
May 17, 2016

Speaker:
Carmine Gallo,
Communication Expert

Watch the webinar recording


Discover why storytelling is essential to
managers and leaders plus the simple
storytelling structure to win over any audience.

Watch the webinar to learn:

  • The simple storytelling structure to win over any audience
  • Why some ideas catch on and others don’t
  • How to use storytelling as your most valuable asset and competitive advantage
  • How to craft a persuasive narrative that wins hearts and minds

Richard Branson once told Carmine, ‘Telling a story is one of the best ways we have of coming up with new ideas.’ It’s about getting the full picture – hearing not just the data behind an idea or concept, but the emotional journey, the passion behind that idea or concept – in essence, what’s the story?

Learn the power of a good story and how the world’s top businesspeople use storytelling to make themselves – and their companies – more memorable in this engaging and informative webinar. Today’s presenter is Carmine Gallo, public speaking and communications coach, former TV news anchor, and award-winning author of several books including Talk Like Ted, The Innovation Secrets of Steve Jobs and – most recently – The Storyteller’s Secret.

In this session, Carmine will draw on the main principles of his new book to teach us that in order to engage investors and other professionals, it’s not enough to have compelling bit of data – you need to have an equally compelling story. You’ll learn how to use your story for a competitive edge – to win a job interview, to pitch an idea, to give a powerful presentation, to improve teamwork – and how to craft a persuasive narrative using a story structure. 

Watch the webinar recording

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