Finding the Right Metaphor for Your Presentation

April 1, 2016

When trying to persuade people to think and act differently, we study their wants and needs, waht they care about, what keeps them up at night. Somethimes we reach them by making clear, concise arguments that address those concerns. But often it takes a little something more to engage an audience.

Metaphors can help by tapping what learning theorists call prior knowledge to make a connection between what people already understand through experience and what the have yet to discover.

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